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Netflix Crushes Subscriber Estimates: Reaction and Analysis

Bloomberg Intelligence

CHAPTER

Netflix's Potential Shift Towards Profitability and Advertising Revenue

The chapter delves into Netflix's potential transition from a growth-focused to a profit-centric company, considering implications like slower subscriber growth. Discussion on the possibility of incorporating advertising into the business model points to a projected revenue share of 10-15% by 2025. Analysis includes Netflix's strategies to maintain profitability, absorb smaller services, and expand globally while addressing challenges in pricing power and growth.

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