Recession-Proof Content Marketing w/ Bernard Huang
Content and Conversation: Organic Growth Insights from Siege Media
00:00
How to Justify Your Work in a Time of Crisis
Leadership teams are oftentimes really going to look at traffic. And then it's your job as the content marketer, the SEO on the team to really pin down an intent. So you can then say, okay, I have, we'll say, these 100 pages. And let's say all of them are generating 200 hits each. That is more common in B2B, because the topics are more niche as it relates to SEO.
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