This chapter explores how deep purpose can lead to financial success by inspiring individuals to strive for excellence and balance short and long-term performance. It discusses the significance of purpose-driven approaches in decision-making and revitalizing companies, using case studies like Microsoft and Lego to illustrate the transformative potential of reconnecting to purpose.
In this episode of The Unmistakable Creative, Srini Rao interviews Ranjay Gulati, author of "Deep Purpose: The Heart and Soul of High Performance Companies." They discuss the importance of purpose in organizations and how it can drive success. Gulati shares insights from his research on purpose-driven companies and offers practical advice for leaders looking to connect organizational purpose with individual purpose. He also explores the balance between purpose and profit and the role of purpose in navigating complex trade-offs. This episode provides valuable insights for leaders and individuals seeking to find meaning and drive high performance in their work.
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