Eric's background and Merchant Advocate

Eric Cohen explains his history in payments, why he left processing sales, and founded Merchant Advocate.

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Today I’m joined by Eric Cohen, CEO at Merchant Advocate.

We break down why credit card processing is one of the most overlooked expense lines in dealerships, how 60–70% of stores are overpaying, and which “non-negotiable” fees are actually negotiable.

Eric explains where the hidden charges live, how to audit statements properly, and why transparency matters more than ever in a largely unregulated space. The payoff: real strategies dealers can use to reclaim margin without cutting people or growth.

This episode is brought to you by:

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3. Merchant Advocate - Merchant Advocate saves businesses money on credit card fees WITHOUT switching processors. Find out how they can help your dealership with a FREE analysis. Click on @ http://merchantadvocate.com/cdg for more.

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