Reinventing Upfront and building LA (with Upfront partner Kevin Zhang)
ACQ2 by Acquired
00:00
From Retail to Venture: The Upfront Evolution
This chapter explores the transformation of Upfront from its origins as Global Retail Partners in 1996 to a prominent venture fund focused on e-commerce and technology investments. It delves into the firm’s adaptability during the dot-com boom and bust, highlighting the strategic importance of transparency and collaboration within the venture capital space. Additionally, it discusses the rebranding efforts and relocation to Santa Monica, emphasizing the firm's commitment to connecting with entrepreneurs and fostering innovation.
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