The Second Factor That Takes You by Surprise

We knew exactly what would happen. We know the price of the product, and once we sell those 25 copies, well you have cash floe. So that happened on a regular basis. Most of the tem predictable income was already flowing from our membership site at five thousand b c. And then we have the workshops, and we knew how many people would go into the workshops and the online courses. But the second factor took us totally by surprise, which was the increase in revenuee. The mantre for selling more is very simple. You ramp up the noise, you ramp up the advertising,.You ramp up everything, the email news letters, you keep going until apparently the client hears you