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"We think we take in all the info and then we carefully calculate our beliefs based on this data, but we really don't. We just kind of take in a little bit of data, form a belief," he says. "And then later on, instead of taking the new data and then reforming and updating our beliefs, we try to shoehorn the new information into our existing beliefs." 'Fake news' works because it sort of uses some facts we already believe and then adds fake ideas that jive with our existing beliefs,' CNN's John Sutter writes.