Conquering web typography with Paul Lapkin | Episode 32
Shaping Design
00:00
The Importance of Memorable Identity in Product Design
For me, it comes from traditional branding. I used to do a lot of branding in the past when I did print design. When you think of a great logo, like the FedEx logo, or the Nike logo, or even the Google logo,. PlayStation, so many ones that pop in mind. And they're very memorable, very distinct images in your mind. That's different in product design because now with startups, the main goal is to like perfect like the product and do one thing really well.
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