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11min chapter
First car? What do you REALLY want?
Round Table China
Driving Trends: Gen Z and Car Choices
This chapter examines the key factors influencing young consumers as they select their first cars, focusing on aesthetics, safety, and luxury. It also highlights the evolving marketing strategies of automotive brands in response to generational preferences and the impact of social media on car promotions.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode