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Shireen Smith - The new rules of branding, strategy and intellectual property
Let's talk branding
What Is Branding?
Branding is the process you go through to create desired associations in your audience's mind. Intellectual property means anything that emanates from there skills, their informal knowledge. copyright protects aa written content, computer programmes, designs, art work and things like trade secrets. Trade marks are what protects names and tag lines and many things like colors, music sounds. A patent only lasts 20 years so some people choose to keep their innovations secret instead of patenting them.
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