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Panel Discussion: All About the Customers

The Product Podcast

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How to Persuade Your Stakeholders to Buy Your Product

If you are unlocking a problem that your company doesn't want to solve, it will be very difficult to persuade your leadership. I think there are cases where you would have qualitative data and quantitative data. If you start scoring data, sometimes it's easy to get, but otherwise it will take a month. But that time you might as well do MMB and like check the real market. This especially happens in startups when you're trying to find a product market bit.

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