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Ep. 143, The 8 Immutable Laws Of Email Marketing, With John Grimshaw.

The Smart Marketer Podcast

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How to Use Storytelling and Open Loops to Connect With Readers

When you start to hear a story, the neural activity in your brain increases fivefold. Storytelling is essential in email copywriting because it humanizes your email and your business. In storytelling, the open loop is essentially the introduction of an idea without providing the conclusion. Netflix kicked off the streaming revolution that shaped how we watch TV and film in part because they mastered the art of the menu.

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