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272 - Let's Go Fishing and Get Hooked on Great Marketing Concepts

The Ultimate Entrepreneur

CHAPTER

The Lifetime Value of a Client

I refer toim as a client instead of a tomeran. I think you might want to, for yourself and for people that you're helping. Anybody that calls somebody a customer unintentionally is really relegating themselves to commodity status a climate. And i had a few other things i o just want to note here. You know, i mean, i guess this is one people miss a lot too, but it applies, obviously, for business. But the lifetime value of a customer can you just briefly talk about what we need to be thinking about? If you're somebody's really not ith how to yoult think about that, calculate that? Yes, sir, i' give

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