The Impact of Stephen King on Horror Cinema

This chapter explores the career of a prominent filmmaker renowned for their adaptation of a Stephen King novel, focusing on the significance of this work within the horror genre during the late 20th century. It analyzes the branding dynamics between Stephen King and other authors, alongside the marketing strategies used to promote his adaptations, notably 'Christine.' The discussion also reflects on King's cultural influence, his public persona, and the prolific nature of his writing, positioning him as a lasting icon in horror storytelling.