MarTech Podcast ™ // Marketing + Technology = Business Growth cover image

Using Data To Drive Personalization

MarTech Podcast ™ // Marketing + Technology = Business Growth

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Continuous Transformation in E-Commerce Marketing

This chapter explores the continuous journey of transformation in a dynamic e-commerce company, highlighting the need for adaptive marketing strategies and a strong MarTech stack. It also emphasizes the importance of high-quality data infrastructure and the influence of AI on their ongoing transformation efforts.

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