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2min chapter
Using Data To Drive Personalization
MarTech Podcast ™ // Marketing + Technology = Business Growth
Continuous Transformation in E-Commerce Marketing
This chapter explores the continuous journey of transformation in a dynamic e-commerce company, highlighting the need for adaptive marketing strategies and a strong MarTech stack. It also emphasizes the importance of high-quality data infrastructure and the influence of AI on their ongoing transformation efforts.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode