A lot of your focus as the product officer is around servicing i'll call them a, frequent creators, hyper creators, consistent creators. So those users are super important. It's certainly one of our focuses. But there's a few kind of strategic initiatives that we sort of disproportionately focus on ats part of our strategy. The first is health. If you feel like you're going to be abused or harassed, you're not going to want to talk on twitter.