Sarah Stein Greenberg: Executive Director, Stanford d.school
Guy Kawasaki's Remarkable People
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Interviews - You Have to Have the Presence of Mind, Right?
You have to get better using all kinds of tools in your interviews that might elicit those kinds of details, right? For example, we might use a tool around a journey map. Even if some of those designed tools exist for eliciting those details, you still have the presence of mind, or the hunch, to know that might be an area of inquiry that could be important. I'm a huge proponent of the methods in design that are about immersion - going through the process yourself and soaking in the environment. That's where you get past a lot of the more obvious ideas and tactics and into the richer arena that you can't predict exactly where it's going to go.
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