How to Turn Software Into a Solution?

A lot of the techniques that he uses to turn an otherwise commodity sale to more of a solution sale are things that people that are selling software could also probably take in and also leverage. Just the techniques around storytelling and digging into exactly what it is that a customer needs or opening up maybe things that they are like giving them ideas of things they may need, all super effective. A lot of great tips on how to change from a commodity to a solution.