Branding an AI company - S04E04 with Lin Zagorski Latimer
Inside Marketing Design
00:00
Scale AI: A New Approach to AI
The brand is chic or cool, futuristic, premium, clear and concise and very abstract. Who's the target audience for scale AI that you're designing for? Yeah. So we kind of have two different big buckets of audiences. The first one is an AI enabled audience who are like more focused on their business model. And then we also have the AI constrained part of our audience which may not have a large team with AI experts but want to see how AI could apply to their organization.
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