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Why Banking as a Service Isn’t Right For Everyone with Yuval Brisker

Payments Innovation

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The Difference Between Banking as a Service and Embedded Finance?

The difference between banking as a service and this whole embedded finance play is that you're going into companies whose main line of business is something totally different. And so are they, where’s the best application of these kinds of services? Where do you come in? What do you offer at the front end? Are you going to offer the whole suite of products? Probably not. That non-insan, generic kind of like, you know, making a box right, take it or leave it, right? Right? Yeah. It's all relevant for you. No, it's like, let's take together what's relevant and how you best go to market.

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