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#232: Pat Battle, Executive Chairman of Diamond Baseball Holdings – Optimism is a competitive advantage

How Leaders Lead with David Novak

CHAPTER

From Campus to Commerce: A Legacy of Leadership

This chapter chronicles the evolution of the Collegiate Licensing Company from a partnership with the University of Alabama to a towering $5 billion industry. It emphasizes the lasting impact of family mentorship, particularly the speaker's father, and the importance of customer-centric leadership in driving business success. The conversation also touches on critical partnerships and the strategic decision to sell the company, highlighting growth opportunities in the broader market.

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