Episode 251: Retail Branding with Todd Maute
UI Breakfast: UI/UX Design and Product Strategy
How Does Your Brand Compete With Other Brands?
The average grocery store will have an average 40,000 different products in the store. Lido would also carry other brands in their shelves, right? They do, very few, but they do. Someone like Trader Joe's, 95% of what they sell is under the Trader Joe's name. So most retailers, 10 to 15% of the products they sell are their own products.
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