Italian Wine Podcast cover image

Ep. 2098 Uncorking the future of wine for Gen Z with William Predhomme, Valentina Abbona | wine2wine Business Forum 2023

Italian Wine Podcast

00:00

Engaging Gen Z in Wine Marketing

This chapter delves into effective marketing strategies to connect with Gen Z consumers in the wine industry, emphasizing their digital nativity and desire for authenticity. It covers the role of technology, peer influence, and innovative communication in shaping their consumer behavior while fostering community engagement.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app