13min chapter

Abiding Together cover image

S15 E7 - The Sacred Heart - Dilexit Nos (Part 1)

Abiding Together

CHAPTER

Scaling Google Ads: The TPS Model

This chapter explores effective strategies for brands to scale their Google Ads campaigns by implementing the TPS model—Testing, Profitability, and Scaling. It emphasizes the benefits of segmenting campaigns based on product performance and provides insights into improving ad quality and performance metrics.

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