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The Birth of Bell Hops
This chapter explores the inception of Bell Hops, a moving service created by college friends to assist students with relocations. It discusses the evolution of their concept into a thriving marketplace, the challenges they faced, including losing a major partner, and the pivot towards managing their transportation logistics. Additionally, the chapter highlights their first chaotic operation at a school orientation, which underscored the need for technology to improve their services and support future growth.