440. 5 Steps To Maximizing Profit In Your Health & Fitness Coaching Biz + How to Use Profit To Fuel Growth, Results & IMPACT
The Fitness Business Podcast with Erin Dimond and Jordan Dugger
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How to Grow Your Business Without Investing in Marketing
You do not want to be more than 25 to 35% for total labor. Overhead, that's like stripe fees, your subscription costs, all of those fixed, you know, subscriptions and apps that you use in your business, should never be more than 10%. Until you're at 100K a month, you should honestly be more like 5%, okay? Now marketing, this is ad spend and referral payouts. Most businesses will spend somewhere between 20 and sometimes up to 35% just on marketing. For example, we've spent so far in 2022, or 2023, $261,252 on ads. And we've done just under 3 million in total revenue. That's only
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