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How to Build an Irresistible Product for VC Investors - Nir And Far

Nir And Far: Business, Behaviour and the Brain

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Building an Irresistible Product and the Importance of Engagement

This chapter delves into the hooked model, which utilizes triggers, actions, rewards, and investments to build engaging and addictive products. It emphasizes the significance of prioritizing engagement over growth and highlights the consequences of neglecting retention.

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