31. Future Proof: The power of innovation in driving brand growth.
Future Proof
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How Do You Fuel Your Imagination?
Every single project without fail starts with us facing a business challenge. We really spend a lot of time just trying to translate that business problem into why would a person care about it. Design thinking projects and anyone who's been doing design thinking for a while will be nodding at this point. The role of insight is to really fuel the imagination so thinking now obviously you've talked about doing things slightly differently.
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