Data-driven Campaigning with Polling and Focus Groups in American Elections, with Zac McCrary
Social Media and Politics
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Social Media and Politics Podcast - Zach McCrary
Zach McCrary is a partner at Impact Research, which works with corporations and nonprofits. He says pollsters are more of a strategic partner to campaigns than just delivering data. The average voter has too much going on in their lives to absorb all the campaign's messages, he says. "We like to see ourselves as the message watchdog," said McCrary.
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