He ran the newsletter strategy for BuzzFeed and The New Yorker
The Business of Content with Simon Owens
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Emal Is the Cross Functional Tool
News letters is a huge way to drive subscribers, like they were just much more likely to turn into paying subscribers if they were a regular reader of the news letter. The email audience was important, and it also, so there there were two factors. One was subscriptions and being a driver of that. Second was traffic to the sight. And i guess there was a third thing too, which was thinking about other sort sorts of revenue.
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