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Business Matters
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The Rise of Regional Music
Sushma: It is financially not viable for artists to sing in their own language. Once upon a time we did have, Bollywood didn't dominate the music scene so much. But now, once again, you're having the rise of regional music and certain regions like Punjab. Sushma: Punjabi music is now coming out with singers. We're not singing for Bollywood music.
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