Defining the Ideal Client Profile Through Effective Segmentation

We've already told you how important it is to refine your firm's value proposition before you refine its bizdev strategy. So, let's explore a framework for doing just that, shall we? Listen to Ash and Flo explaining the "five questions" you can answer to create a compelling proposition, and hear their tips for differentiating your promise to the market.

Credits

Voices, production, etc. by Ash and Flo.
Creative and design advice by @calmar.creativ
Into, outro voiceover by @iamthedakota
Music also by @iamthedakota

Show notes

Link to Luk Smeyer's and Flo's piece on TheVisibleAuthority.com (it's titled "Building a Winning Consulting Value Proposition")