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The Fast Furniture Fix

Seriously...

CHAPTER

Ikea's Emotional Response to Buying Less

Ikea knows that if we're to have a truly quote-unquote sustainable future, we need to be adopting something known as de-growth. In many of our markets, we can have up to a quarter of the market share and second-hand platforms are actually Ikea products. For us, that gives us great delight. So if that means buying second-hand rather than new, we are absolutely fine with that. If that means keeping products in use for longer that they've had, getting it passed on, repaired, painted a different color, it's something we don't have all the answers for today.

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