Ikea's Emotional Response to Buying Less

Fair fashion campaigner and influencer Venetia La Manna sets out to discover how the ways we produce, consume and value furniture have transformed over recent decades, and what that means for our homes and the planet. From the comfort of our sofas, it’s a giant footprint and a major waste category that many of us are barely aware of. And with diminishing quality feeding our throwaway mindset, are we beginning to get stuck in a perpetual cycle?

Venetia finds out how we got here and explores the nuanced reasons we turn to fast options – out of both choice and necessity, from the influence of social media to the housing crisis. We hear about the turning tide towards second hand furniture and the growing reuse market, and ask pioneering homewares giant IKEA about their sustainability strategy. If we act now, can fast furniture slow down before it’s too late?

With contributions from design historian Deborah Sugg Ryan, sustainable consumption expert Tim Cooper, TrendBible’s Home and Interiors Editor Wendy Lowe, culture journalist Kieran Yates, and representatives from Bristol Waste, Gloucestershire County Council, and IKEA. Photo credit: Holly Falconer