Best of 2023: The strange survival of Guinness World Records
The Audio Long Read
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The Decline and Adaptation of Guinness World Records
This chapter explores the decline in sales of Guinness World Records book and the company's efforts to find new ways to make money. It discusses how the records have become more sensationalist to meet the demands of an audience exposed to extraordinary things on social media. The chapter also highlights the perception of Guinness World Records as a business that has compromised its integrity, despite its absurdity.
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