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Sustainable App Growth and AMA with Steve P. Young

App Marketing by App Masters

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Maximizing App Marketing Strategies

This chapter explores the effectiveness of various advertising methods for iOS apps, scrutinizing the limitations of Google search ads while recommending alternatives like Apple search ads and Meta. It emphasizes the significance of user preferences, subscription models, and pricing strategies, alongside practical insights and personal anecdotes. The conversation includes a case study showcasing successful ad campaigns, underlining the impact of targeted marketing on conversion rates.

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