Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I Brands | Technology cover image

Mark Samuel (IWON Organics) - Why His Entrepreneurial Journey Led Him to CPG, What’s Difficult About Scaling a Health Brand, Approach To New Sales Channels and Media

Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I Brands | Technology

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You Got It. You Sold the Asset. And That's What It Is

I saw a void in the savory protein set, savory protein at the time. And so it was just one of those things I knew the numbers made more sense. If you do it right in today's age, it's a very different though. There's not a lot of loyalty. It doesn't matter if you're doing this for another subject. But, but again, I liked the financial metrics. I liked the idea, the unit economics again at the time being a little naive to what the business looks like. So anyway, that's how it started. The original product was a chip. This was actually prior to quest original protein chip. People may not remember this 2015

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