91 | Pull Your Business Out Of A Hole
The Obvious Choice
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The Danger of Location Bias
When you're working with everybody in an area, your USP is proximity. It's geography. You're going to lose that when you get online. The difference online is that we all exist in filter bubbles. Whatever we're already interested in is what we see and we don't see anything else. As a result, you don't even know that there was a chance to have that conversation because you don't have location bias. And I've been fortunate to become friends with a lot of people who like an ex Hindu monk and a whole lot of hippies. But these are not people who hate money. So if you're looking for another episode, listen to this one last year around
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