1min chapter

In The Trenches cover image

The Private Equity Perspective on Acquiring, Operating, and Selling Software Companies

In The Trenches

CHAPTER

The Importance of Revenue Growth

If you're turning out 20% of your logos every year, even if net retention is good, most people don't operate in infinite markets. And so it doesn't mean there aren't great businesses that have 80%, 70%, 60% retention. But again, if you gave me one metric about a business, I think you do learn a lot in a gross retention number.

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