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Why You Don’t Have Imposter Syndrome

The Business of Authority

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I Like That Positioning, Right?

The impostore cindrome is where the emphasis is on me. And that generally doesn't go well with anything in business, right? You want to focus outward. We're not here to be perfect or better than someone else. But if you don't have to be perfect, just need to be good enough and help other people. Like a swimmer trying to save their own life - i'd probably dprom myself too. Advertisers should take note of this because it's an edge case for us all.

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