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Detangling Olaplex's Controversies | Corporate Casket

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Introduction

Olaplex has become one of the most beloved hair treatments on the market. Salons across the world were touting it as a miracle cure for anyone's damaged hair, especially color treated hair. One person posted a video saying that after just four weeks of using Olaplex home treatments, they noticed that their hair was thinning and breaking. Soon, accusations that Olaplex was ruining people's hair leapt from social media and into the courtroomAs a barrage of women joined together to sue the company for damaging their hair.

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