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Orbit for Creators
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Optimizing Science Communication on LinkedIn
The chapter explores the significance of utilizing LinkedIn as a platform for effective science communication, emphasizing the need to target specific audience personas. It highlights the benefits of LinkedIn's text-based nature for creators to build a professional persona and engage with brand partners. Strategies for improving LinkedIn profiles, creating engaging content, and building connections through personalized interactions are discussed, stressing the importance of consistency and value in communication.
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