How to Scale Your Business?

Ruth Ben-Ghiat: I feel like the beginning months can be sometimes the most volatile for small businesses. How should people who are just starting out with their side gigs or side businesses think about risk, particularly financial risks? "I would run an experimental price and I would do something crazy, like double your price," she says. 'Once you see every task, then you can start to look at, if I am going to scale'