The Disagreement Between Podcast Buyers and Audiences

The biggest challenge for podcasting right now is how fast the space has grown and how slowly the technology has grown with it. While TV and radio spends are not increasing, streaming video and music continue to be well-regarded as ad vehicles by buyers. About 70% of buyers in the podcast opportunity stated that they plan to spend more in 2023 on both streaming TV and streaming music with podcasting in that mix too.