BDTP. Measuring the ROI of Email with Claudiu Murariu
UI Breakfast: UI/UX Design and Product Strategy
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The Billboard Effect of Email Marketing
MailChimp relies on people that open and don't open an email. People already have an idea about your brand, what you should say to them. Feeding the perspective of what the user expects is a very important layer. I think you could have an ugly email if that fits perfectly with what the user expect. You'll be surprised of how big of an impact that email can have.
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