How to Sell Transactional Services to Companies

Dan: It's all too easy to sell transactional services, especially when they're compliance focused. How do companies like ours or even your average CPA or accountant or bookkeeper deal with a fractional CFO? Dan: We took our time to build this finance as a service service in our company. Before we started hiring young talent to be able to drive 90% of the value for customers that they would get out of a CFO.