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1054: Renee DiResta | The Puppet Masters of Public Opinion

The Jordan Harbinger Show

CHAPTER

The Evolution of Advertising and Parasocial Relationships

This chapter examines the transformation of advertising from overtly promoting smoking as glamorous to the nuanced dynamics of modern influencer culture. It delves into the parasocial relationships fans develop with influencers and the potential disillusionment when their ideals clash with reality.

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