The internet has reduced distribution cost and enabled many people to take on these additional gatekeeper roles. It used to be there were handful places you knew you tried to get your author on. And now it's a much more challenging and I suppose game than it used to be.
Why would anyone want to hire a middleman, like a wedding planner, especially if you have time to take care of the planning yourself? Marina Krakovsky, author of The Middleman Economy talks with EconTalk host Russ Roberts about middlemen in the modern economy. Despite predictions that the internet would destroy the need for middlemen, Krakovsky argues they're more valuable than ever though their roles have changed. Krakovsky looks at the different roles middlemen play today and how their value added can justify their existence.
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