Who Can Even Do Brand Strategy? - Tom Donald, Strategy Lead
Sweathead, A Strategy Podcast
00:00
How to Succeed Through Simplicity
I was lucky enough to have a couple of years with Todd Sampson and Scott B. Davis, where it was all about just thinking on a piece of paper. And also it's presenting, I remember presenting to the Heineken team when they were launching Amstel in Australia. We just put it on a like one piece of paper and we put that plain piece of paper on a board and it worked, they loved it. To be in that environment, I think is where other people encourage and succeed through simplicity, I think was important.
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