The Mythology of Quiet Luxury (with Amanda Mull)
High Brow
00:00
The Rise and Fall of Minimal Graphic Design
In the years following the recession, startup companies embraced a minimal logo design. The reason these companies in the 2010s leaned so much towards San Sarah Fonce in White Space is because it was markedly different from the clunky logos of big corporations. Leo Wang, CEO Buffy, a comforter startup said that first generation of direct to consumer successes started in that post recession moment.
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