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Masters of MEDDICC - How to build a sales team ready for battle with Richard Dufty - Episode #12

MASTERS OF MEDDICC

CHAPTER

The Importance of Having an Agenda

I was on a conversation with a sales team recently and I had a bit of being my bonnet about the fact that this year we've bought lots and lots of technology, right? You know, lots of SaaS products. And someone pipes up and said, I don't send agendas because customers don't like being sold to. They want to postpone those meetings, want to cancel those meetings. But then over here, where you're saying is a great strategy,. I love it, is saying that, you know, Mr. and Mrs. Customer, let me let me work with me so I can make this a more efficient, more professional process for you. And we can get

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